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Kerala especially Cochin is considered as
next IT HUB after Bangalore and Chennai. Government is also giving due
importance to the IT industry and inviting more investments in this sector.
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Cochin - The heaven for BPO Investors .
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A host of factors give Cochin-Kerala an edge over
other important locations of the country in Call centre business so much so
that even it is poised to become the Hub of Call centre operations in the
country in the coming years. Some of the advantages are enumerated below.
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" Low connectivity cost: Cochin has one of the lowest connectivity cost in the
country. Reason - Cochin is the only landing point of two important
international submarine cables (SEA-ME-WE & SAFE) in the country. For IT
enabled services which require very high band width and reliable connectivity
it is really a great boon.
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" Low attrition Rate: The attrition rate in the call centre industry is
generally very high in the region of 40-50% .However in Kerala employee
attrition rate is as low as 5%.Reason - Unlike in other Metros there are not
many alternative employment opportunities for an army of as many as 5 million
educated and qualified jobseekers.
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" Time at Disposal: Unlike other metro cities the night entertainment
opportunities are limited in Kerala there by rendering a large disposable time
with the skilled manpower, which can be utilized for BPO operations like back
office work processing etc.
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" Pro-Active Govt: Policies - unlike other State Governments, Kerala Govt: has
accepted ITES as a thrust area for development in the State. As per the latest
IT policy there are many incentives accorded to call centres.
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" High NRK population: About 2 million NRK community spread across the world
can act as virtual marketing agents for the call centre industry in Kerala. The
nursing and medical personnel advantage enjoyed by Kerala can also be leveraged
to serve the huge Health care IT market in US.
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" Highely Successful Tourism Industry: The gains already possessed in the
lucrative Tourism industry can also be exploited to the advantage of call
centre industry in Kerala.
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